In the run up to Christmas 2013, the aim of this fully integrated campaign was to create awareness around the Arctic situation. As the ice melts faster each year (contrary to the belief of some), big companies move in further to drill. This has a devastating effect on the immediate environment, wildlife and global warming. The objective of the campaign was gain signatures for a petition to create a sanctuary around the Arctic to protect it.
The campaign achieved global attention, got people arguing and received over 1 million signatures to Save the Arctic.
Executive Creative Director: Brian Cooper
ACD copywriter: Eric Terchila
Art Director: Natalie Sutton
Producer: Lyn Woodcraft
Director: Ed Morris