GOLD DMA AWARD WINNER : AUTOMOTIVE 2016
Product: Just Add Fuel - The monthly scheme that uses Telematics to monitor your driving, so you can have an awesome brand new car.
With car insurance being ridiculously high for young people, it's extremely difficult to own a new car. Many people have to make do with an old banger - or public transport. As we demonstrate, these things can have a devastating effect on your love life. Or perhaps your career.
Idea: Mini films that express the woes of having a crappy car. Or no car. Made entirely of stock footage, this was designed to appeal to students.
This smashed sales and got over a million views on Facebook & Instagram.
I loved this campaign - it was awesome to work on.
I illustrated line drawings for the emails too :)
Executive Creative Director: Iain Hunter | Art Director: Natalie Sutton | Copywriter: Dan Smith | Copywriter: Tim Noble | Director: Zac Ella | Producer: Alex Chamberlain
Executive Creative Director: Iain Hunter
Art Director: Natalie Sutton
Copywriter: Dan Smith
Director: Zac Ella
Producer: Alex Chamberlain
Designer: Mark Hoyle