Peugeot 'Hot Date' - Just Add Fuel

GOLD DMA AWARD WINNER : AUTOMOTIVE 2016

Objective: To attract a younger audience for Peugeot's 'Just Add Fuel' product.

Product: Just Add Fuel - The monthly scheme that uses Telematics to monitor your driving, so you can have an awesome brand new car.

With car insurance being ridiculously high for young people, it's extremely difficult to own a new car. Many people have to make do with an old banger - or public transport. As we demonstrate, these things can have a devastating effect on your love life. Or perhaps your career.

Idea: Mini films that express the woes of having a crappy car. Or no car. Made entirely of stock footage, this was designed to appeal to students.

This smashed sales and got over a million views on Facebook & Instagram.

I loved this campaign - it was awesome to work on.

I illustrated line drawings for the emails too :)

Credits:

'Big Opportunity' - Just Add Fuel

Credits:

Executive Creative Director: Iain Hunter

Art Director: Natalie Sutton

Copywriter: Dan Smith

Director: Zac Ella

Producer: Alex Chamberlain

Designer: Mark Hoyle