Baby Dove

Brief: Strengthen the brand relationship with real parenting. 

Idea: Blank ads populated by the ways of real mums.

How: Collected through social media sources, the quirky ways of real mums are displayed on digital banners. Constantly refreshed, constantly interactive.

Placement: Areas with a high population of families (the walkthrough at airports & malls) ads appear to parents with buggies... "buggy recognition" ads.