Multi-skilled Art Director on ATL and Digital advertising. Experienced at working with major brands across global markets in TV, print, digital, OOH. Conceptual brand solutions plus skills in editing (Avid, Premiere-Pro), design, (Photoshop), presentations (Keynote), animation (After effects), Writing (pen), Illustration (pencil).
natsutton.com / natsutton.uk / artdirection.london
Art Director & Illustrator (March 2012 -Present)
Creative solutions for Unilever brands: Dove, Snuggle, Hellmanns, Comfort.
Snuggle: (Launching 2015)
Fully integrated campaign: TV, online banners, social media, OOH 48 sheet banners, in-store & concepts for online games in European market.
Dove: (Launching 2015)
Dove Self Esteem Project:
Dove & Walmart: Digital & social, In-store events, print, to encourage young girls to 'Be Unstoppable'.
Challenge: To raise awareness that every Dove product sold contributes to the Dove Self-Esteem Project.
More and more young girls are dropping out of activities because of low self-esteem over body image, Dove teamed up with Walmart to encourage girls to keep up their interest in sports, swimming and dance, launching events in stores and online. The money raised from the sale of Dove products contributes towards The Dove Self Esteem Fund.
TVC: 30" & 20" & Digital Work
Challenge: With beauty routines passed down through generations, many women follow only their mother's footsteps when it comes to skincare. We gently, but cheekily, introduce Dove to the Indian Market.
Campaign: "Save Santa's Home" -Film: Cinema, online, website, social media, print, online celebrity christmas cards. Featured my illustrations amongst the cards.
Challenge: The Arctic is Melting. Do something about it.
A dishevelled Santa (played by Jim Carter) appeals to the world to Save his home. Broadcast from a damp, dirty basement, Santa threatens Christmas will be cancelled if he doesn't get help. Attracted spectacular attention from the world (no paid PR), featuring on CNN, Fox News, centre spread in The Sun, The Drum's 'Ad of the Day' , Creativity 'Pick of the Day' , BBC, Radio Times, Huffington Post Green & The Guardian to name a few. Aired in Cinemas in the lead up to Christmas, with the online film going viral in days.
Save Santa's Home Christmas card collection featured creations from Gorillaz, Jade Jagger, Peter Schrank, Modern Toss, Raymond Briggs, Seppo Leinonen, Stanley Donwood, Vivienne Westwood and myself.
Save Santa's Home campaign achieved global reach, got people arguing, and pulled in 1 million signatures in a petition to create a sanctuary around the Arctic.
Challenge: To warm the bums of London's cyclists....and spread an extra dose of love from Comfort.
After Britain's longest winter we decided to cheer up London with a touch of Comfort. With secret cameras all over London, we pounced on unattended bikes and placed hand-knitted seat warmers over the cold saddles. Filming the return of the cyclists, we captured their reactions.
Marketing Co-ordinator: (June 2010-March 2012)
Bringing up children (March 2003 - June 2010)
Abstract Artist & Illustrator (June 1999 - Present)
Avid Editor (January 2000 - March 2003)
Edit Assistant (August 1999 -January 2000)
Post Production House Runner (June 1999 -August 1999)
Enterprising in outlook, industrious by nature, I'm a genuine hard-worker with a passion for craft & new technology. I don't just think it up, I make it too.
Reference below from Eric Terchila, Partner for two years at Ogilvy, Rory Sutherland, Vice Chairman Ogilvy & Brian Cooper, Creative Partner at Dare: